Born in Puerto Rico and named the island's official drink, the piña colada has defined tropical culture for 72 years - and now it's getting Florida's first-ever festival celebration.
Co-presented by Coco López, the brand behind the original 1954 recipe, this milestone event brings a true taste of Puerto Rico to Florida's Gulf Coast. Come celebrate with the Puerto Rican community of Tampa Bay, Sarasota, and Manatee County for a day packed with rum tastings, tropical flavors, live music, and Boricua pride! Whether you grew up on classic Coco López piña coladas or you are discovering the island's signature cocktail for the first time, this is a celebration you won't want to miss.
- Date: Saturday, July 25, 2026
- Time: 10:00 AM - 6:00 PM
- Location: Palmetto Marriott Resort & Spa (Bradenton / Palmetto, FL)
- Important Note: Tickets are NOT sold at the door. You must purchase your passes online in advance.
Event Highlights & What's Included
Your festival experience brings a full day of tropical entertainment and full resort pool access:
- Live Music All Day: Featuring Combo Fusion, Steely Pan, Fleming Co, and Platinumdj.
- Salsa Demo Class: Join a quick and fun session from 2:00 PM - 2:30 PM with ShaCoda Monroe.
- Resort Perks: Full pool access at the luxurious Palmetto Marriott.
- Rum Tasting: Featuring Lugo's Craft Pitorro.
- Live Art: Live painting session with artist Ed Pérez.
- Bonus: A door prize coupon included with entry.
Ticket Options
(Prices are subject to applicable taxes & fees)
- Option 1: General Admission | $50
Includes event entry and full resort pool access.
Please note: Food, drinks, and piña coladas are sold separately by the resort. -
Option 2 - The Best Deal: VIP Resort Package with M Club Access
Want to enhance your experience by staying right on the property? At a price closely comparable to purchasing just two VIP day tickets alone, this exclusive package includes your luxury resort accommodations, two (2) VIP event tickets to the festival, plus M Club Lounge access for two (offering enhanced continental breakfast, evening hors d'oeuvres, and a comfortable private space to relax throughout your visit).
Package Details: Valid for arrivals from Friday, July 24 through Monday, July 27, 2026. Full prepayment is required at the time of booking and is non-refundable/non-cancelable if cancelled more than 1 day after booking.
Contact us to help you book this exclusive room package! - Option 3: VIP Pass | $150
Includes everything in General Admission, plus:- Early Entry: Get in 1 hour before General Admission doors open.
- Exclusive Access: Gain entry to the dedicated VIP Area.
- Drinks & Swag: Includes 1 complimentary piña colada, a collectible PCF cup, and a VIP welcome gift bag.
- The Exclusive After-Party: Access to the official after-party at the Oyster River Rooftop starting at 7:30 PM.
* Veni Sara Flo LLC provides this listing as a community informational resource. Specific event ticketing, capacity guidelines, and event configurations are managed exclusively by the festival organizers and the Palmetto Marriott Resort & Spa.